Human Written & Fact Checked · Updated

150 Mexico Tourism Statistics for 2026

Mexico recorded 98.2 million international visitor entries in 2025, and 47.8 million of them were tourists who stayed at least one night. They spent almost US$35 billion. Growth slowed sharply in 2026, and fewer tourists travelled beyond the border areas by August.

This page gathers the official figures on Mexico tourism in one place: arrivals and visitor types, source markets, the 2026 trend, spending, what tourism is worth to the economy, airports, Cancún and the Mexican Caribbean, hotels, cruises, archaeological sites, the seasons, recorded crime, the World Cup and visitor fees. Every number links to the body that published it, with the date.

Mexico counts visitors in several ways. The national survey counts every entry, including same-day trips across the US border and each cruise port call. Migration records count foreign tourists arriving by air. States make their own estimates. We give each with its own source and never add them together.

Headline figures

  • Mexico recorded 98,202,774 international visitor entries in 2025, up 13.6%, counting same-day border crossers and cruise passengers. (INEGI (visitor survey 2025), Feb 2026)
  • 47,786,706 international tourists stayed at least one night in Mexico in 2025, up 6.1% on 2024. (INEGI (visitor survey 2025), Feb 2026)
  • International visitors spent US$34,991.6 million in Mexico in 2025, up 6.2% on 2024. (INEGI (visitor survey 2025), Feb 2026)
  • Cruise passengers made 11,434,687 landings at Mexican ports in 2025, up 12.6%. (INEGI (visitor survey 2025), Feb 2026)
  • International traveller entries reached 67,691,540 in January to August 2026, up 6.3% on the same months of 2025. (Banxico (travellers account), Nov 2026)
  • 20,603,000 foreign tourists arrived in Mexico by air in 2025 on migration records, about 100,000 more than in 2024 and 11.6% above 2019. (SECTUR (2025 air arrivals), Feb 2026)
  • Tourism made up 8.7% of Mexico's GDP in 2024, the latest year published. (INEGI (tourism satellite account), Dec 2025)
  • Tourism provided 2,931,592 paid jobs in Mexico in 2024, 7.4% of the national total. (INEGI (tourism satellite account), Dec 2025)
  • Mexican residents accounted for 83% of tourism spending inside Mexico in 2024, and foreign visitors for the rest. (INEGI (tourism satellite account), Dec 2025)
  • Cancún airport handled 29,345,538 passengers in 2025, down 3.5% on 2024. (ASUR, Nov 2026)
  • The Mexican Caribbean (Quintana Roo) received 20,244,615 tourists in 2025, down 3.6% on 2024, on state estimates. (SEDETUR Quintana Roo, Mar 2026)
  • Chichén Itzá was Mexico's most visited archaeological site in 2025, with 2,182,034 visits. (INAH, Nov 2026)
  • The federal non-resident fee paid by foreign tourists is MXN 983 from 1 January 2026. (DOF (Federal Duties Law), Nov 2025)
  • SECTUR estimates that 7.8 million domestic and international travellers reached the three World Cup host cities between 8 June and 19 July 2026. (SECTUR (World Cup estimate), Jul 2026)

How many tourists visit Mexico each year?

More than ever. Overnight international tourists reached a new high in 2025, and total visitor entries passed the 2019 level for the first time. Numbers halved in 2020 and took until 2024 to recover.

45.02m 2019 24.32m 2020 31.88m 2021 38.33m 2022 42.15m 2023 45.04m 2024 47.79m 2025
View data table
International tourists (overnight visitors) to Mexico, 2019 to 2025, in millions. Each year is INEGI's first annual figure for that year, from the releases linked above.
PeriodValue
201945.02m
202024.32m
202131.88m
202238.33m
202342.15m
202445.04m
202547.79m
International tourists (overnight visitors) to Mexico, 2019 to 2025, in millions. Each year is INEGI's first annual figure for that year, from the releases linked above. (INEGI (visitor survey 2025), Feb 2026)
  • In 2024 Mexico recorded 86,412,484 visitor entries, up 15.5%, and 45,038,754 international tourists, up 7.4%. (INEGI (visitor survey 2024), Feb 2025)
  • In 2023 the first count was 75,021,395 visitor entries, of which 42,153,077 were international tourists. (INEGI (visitor survey 2023), Feb 2024)
  • In 2022 Mexico counted 65,995,947 visitor entries and 38,326,999 international tourists. (INEGI (visitor survey 2022), Feb 2023)
  • In 2021 Mexico counted 55,316,984 visitor entries and 31,875,955 international tourists. (INEGI (visitor survey 2021), Feb 2022)
  • In 2020 visitor entries fell 47.5% to 51,160,265 and international tourists fell 46.0% to 24,315,759. (INEGI (visitor survey 2020), Feb 2021)
  • In 2019, the year before the pandemic, Mexico recorded 97,405,272 visitor entries and 45,023,665 international tourists, up 9.0%. (INEGI (visitor survey 2019), Feb 2020)
  • The same release put 2018 at 96,497,026 visitor entries and 41,312,720 international tourists. (INEGI (visitor survey 2019), Feb 2020)
  • Under the earlier central bank method, Mexico received 39.3 million international tourists in 2017, up 12%. (SECTUR (2017 results), Feb 2018)
  • International tourists numbered 35.0 million in 2016, up 9% on 32.1 million in 2015. (SECTUR (2016 results), Feb 2017)

Visitor entries count visits, not people, and include same-day visitors. INEGI revises each year about a year later, so every year here is its first published figure and no year is mixed from two releases. INEGI took over the survey from the central bank (Banxico) in August 2018; figures for 2017 and earlier are Banxico's, as published by SECTUR, and are not strictly comparable. All figures from 2024 are preliminary.

What kinds of visitors come to Mexico?

Most visitor entries are short trips across the US border. Tourists who travel beyond the border areas are fewer than three in ten entries, but they are the group most people mean by foreign tourists.

  • Border day-trippers 39.7%
  • Tourists by air, beyond the border 23.3%
  • Border tourists 20.8%
  • Cruise passengers 11.6%
  • Tourists by land, beyond the border 4.6%
International visitor entries to Mexico in 2025 by type, as a share of all entries. (INEGI (visitor survey 2025), Feb 2026)
  • 27,371,599 tourists travelled beyond the border areas in 2025, up 1.2%: 22,867,222 arrived by air, down 1.3%, and 4,504,377 by land, up 15.6%. (INEGI (visitor survey 2025), Feb 2026)
  • 20,415,107 border tourists stayed at least one night within the northern or southern border strip in 2025, up 13.6%. (INEGI (visitor survey 2025), Feb 2026)
  • Same-day visitors made 50,416,068 entries in 2025, up 21.9%, and 51.3% of the total. Border day-trippers made 38,981,381 of them, up 24.9%. (INEGI (visitor survey 2025), Feb 2026)

INEGI splits overnight tourists into those who travel beyond the border strip (called interior or non-border tourists) and border tourists who stay within it. Same-day visitors are border day-trippers and cruise passengers. Shares are INEGI's own. From January 2026 INEGI renamed these groups in a redesigned survey.

Where do Mexico's visitors come from, and why do they come?

The United States sends about two in three foreign air tourists, and Canada is a distant second. Most tourists come for a holiday, but visits to family and friends rise sharply in summer.

  1. 1 United States 1.44m
  2. 2 South America and Caribbean 352k
  3. 3 Canada 281k
  4. 4 Central America 137k
  5. 5 Europe 132k
  6. 6 Asia 51k
Tourists travelling beyond the border areas in January 2026, by region of residence. (INEGI (visitor survey, Jan 2026), Mar 2026)
  • 13,710,000 US-resident tourists arrived by air in 2025, level with 2024 and 27.2% above 2019. (SECTUR (2025 air arrivals), Feb 2026)
  • 2,800,000 Canadian-resident tourists arrived by air in 2025, up 11.0% on 2024 and 22.0% above 2019. (SECTUR (2025 air arrivals), Feb 2026)
  • Air arrivals from the UK rose 4.8% to 447,252 in 2025. Italy grew 13.7%, Argentina 10.8% and China 8.2%. (SECTUR (2025 air arrivals), Feb 2026)
  • Of foreign air tourists in 2025, 28.9% were aged 30 to 44, 23.8% 45 to 59, 18.4% 16 to 29, 16.9% 60 or over and 11.8% under 16. (SECTUR (2025 air arrivals), Feb 2026)
  • In January 2026, 59.1% of tourists travelling beyond the border lived in the US (1,435,485), 14.5% in South America and the Caribbean and 11.6% in Canada (281,038). (INEGI (visitor survey, Jan 2026), Mar 2026)
  • In August 2026 the US share rose to 67.1% (1,160,145) and Canada's fell to 6.8% (117,095). Europe sent 90,497 and Asia 20,733. (INEGI (visitor survey, Aug 2026), Oct 2026)
  • In January 2026, 74.1% of these tourists came for a holiday (1,800,608), 21.8% to visit family or friends and 2.9% on business. 51.8% were women. (INEGI (visitor survey, Jan 2026), Mar 2026)
  • In August 2026, 64.3% came for a holiday, 27.4% to visit family or friends (474,045), 5.2% on business and 0.8% for medical and wellness care. (INEGI (visitor survey, Aug 2026), Oct 2026)

SECTUR's figures come from migration entry records and count foreign tourists arriving by air, by country of residence. INEGI's survey counts tourists by air beyond the border, including Mexicans who live abroad, and that group fell 1.3% in 2025. The two measure different groups and should not be compared. INEGI's residence and trip-purpose data are new with its 2026 survey and cover single months, so they show seasonal swings. The US share of air arrivals is our calculation.

Is tourism to Mexico still growing in 2026?

Only just. Entries kept rising in 2026, but growth slowed sharply after March, and tourists travelling beyond the border areas fell. In real terms, foreign visitors' spending in Mexico shrank.

10.0% Jan 8.5% Feb 11.9% Mar 8.1% Apr 5.3% May 2.1% Jun 2.9% Jul 1.3% Aug
View data table
Growth in international traveller entries to Mexico by month in 2026, against the same month of 2025, in per cent. Each month is from its own INEGI bulletin.
PeriodValue
Jan10.0%
Feb8.5%
Mar11.9%
Apr8.1%
May5.3%
Jun2.1%
Jul2.9%
Aug1.3%
Growth in international traveller entries to Mexico by month in 2026, against the same month of 2025, in per cent. Each month is from its own INEGI bulletin. (INEGI (monthly visitor bulletins 2026), Oct 2026)
  • In August 2026, 7,985,700 international travellers entered Mexico, up 1.3%, and 3,768,784 of them were tourists, down 0.5%. (INEGI (visitor survey, Aug 2026), Oct 2026)
  • Tourists travelling beyond the border fell 6.6% to 1,728,382 in August 2026, while border tourists rose 5.4%. (INEGI (visitor survey, Aug 2026), Oct 2026)
  • In January to August 2026, 32,677,930 international tourists entered Mexico, up 3.9%. Those travelling beyond the border fell 4.1% to 17,522,690, while border tourists rose 15.0%. (Banxico (travellers account), Nov 2026)
  • Visitors spent US$24,152.1 million in January to August 2026, up 0.9%. (Banxico (travellers account), Nov 2026)
  • 10,764,000 foreign tourists arrived by air in January to June 2026. Canada sent 1,831,000, up 7.6%, and Colombia 242,064, up 31.5%; Brazil grew 19.3% and Japan 17.1%. (SECTUR (2026 air arrivals), Aug 2026)
  • A year earlier, 11,022,128 foreign tourists arrived by air in January to June 2025, up 1.6%, including 7,361,294 from the US. (SECTUR (2025 half-year air arrivals), Aug 2025)
  • Tourism GDP grew 0.8% in the second quarter of 2026 on a year earlier. Spending by foreign visitors fell 13.4% in real terms, while spending by residents rose 3.2%. (INEGI (quarterly tourism indicators), Nov 2026)
  • Tourism GDP rose 0.1% on a year earlier in the first quarter of 2026 and fell 0.8% on the previous quarter. (INEGI (quarterly tourism indicators), Aug 2026)
  • In the last quarter of 2025, tourism GDP grew 0.9% on a year earlier; foreign visitors' spending fell 9.4% in real terms and residents' rose 3.5%. (INEGI (quarterly tourism indicators), Apr 2026)

INEGI redesigned its visitor survey from January 2026, with new group names and a new sample. Its 2026 growth rates compare with 2025 figures it re-expressed on the new basis, so 2026 levels should not be set against older releases. The central bank table carries INEGI's survey data. SECTUR's 2026 half-year release gives no US total or overall change, and its 2025 base may have been revised, so we do not calculate one. Quarterly tourism GDP is seasonally adjusted and in real pesos, a different measure from dollar spending. All 2026 figures are preliminary.

How much do international visitors spend in Mexico?

Visitor spending has risen every year since 2020 and is well above its 2019 level in dollars. Tourists who fly in spend about ten times as much per trip as border tourists. Mexicans' own spending abroad is growing much faster, so the travel surplus is shrinking.

24.56bn 2019 11.02bn 2020 19.80bn 2021 28.02bn 2022 30.81bn 2023 32.96bn 2024 34.99bn 2025
View data table
International visitor spending in Mexico, 2019 to 2025, in billion US dollars. Each year is INEGI's first annual figure for that year, from the releases linked above.
PeriodValue
201924.56bn
202011.02bn
202119.80bn
202228.02bn
202330.81bn
202432.96bn
202534.99bn
International visitor spending in Mexico, 2019 to 2025, in billion US dollars. Each year is INEGI's first annual figure for that year, from the releases linked above. (INEGI (visitor survey 2025), Feb 2026)
  • A tourist arriving by air spent US$1,221.36 per trip in 2025, up 4.7%, against US$113.00 for a border tourist, US$84.54 for a cruise passenger and US$356.32 across all visitors. (INEGI (visitor survey 2025), Feb 2026)
  • Tourists arriving by air made fewer than a quarter of visitor entries in 2025 but 79.8% of visitor spending, US$27,929.0 million. (INEGI (visitor survey 2025), Feb 2026)
  • Visitors spent US$32,956.3 million in 2024, up 7.4%. (INEGI (visitor survey 2024), Feb 2025)
  • Visitors spent US$30,809.5 million in 2023 on the first count, up 10%. (INEGI (visitor survey 2023), Feb 2024)
  • Visitors spent US$28,016.4 million in 2022, up 41.7%. (INEGI (visitor survey 2022), Feb 2023)
  • Visitors spent US$19,795.6 million in 2021, up 80%. (INEGI (visitor survey 2021), Feb 2022)
  • Spending fell 55.1% to US$11,024.8 million in 2020. (INEGI (visitor survey 2020), Feb 2021)
  • Visitors spent US$24,562.6 million in 2019 and US$22,526.4 million in 2018. (INEGI (visitor survey 2019), Feb 2020)
  • Under the earlier central bank method, visitor spending was US$21,333 million in 2017 and the travel surplus US$10,504 million. (SECTUR (2017 results), Feb 2018)
  • Visitor spending was US$19,571 million in 2016, up 10.4% on US$17,734 million in 2015. (SECTUR (2016 results), Feb 2017)
  • Mexican residents made 78,375,293 international visitor departures in 2025, up 13.8%, including 20,077,976 overnight trips, and spent US$13,654.7 million abroad, up 20.6%. (INEGI (visitor survey 2025), Feb 2026)
  • Mexico's travel surplus, visitor spending in Mexico minus residents' spending abroad, was US$21,336.9 million in 2025. In January to August 2026 it was US$13,942.9 million, down 9.7%. (Banxico (travellers account), Nov 2026)
  • Mexican residents spent US$10,209.3 million on foreign trips in January to August 2026, up 20.3%, and their overnight trips abroad rose 12.3% to 14,641,980. (Banxico (travellers account), Nov 2026)

Visitor spending is foreign-currency income from visitors in Mexico, the travel figure used in the balance of payments. It excludes international air fares and is in nominal dollars, not adjusted for inflation. Spend per trip is in Mexico only. Figures for 2017 and earlier are the central bank's, from before INEGI took over the survey in August 2018. Each year is quoted from one release only.

What is tourism worth to Mexico's economy?

Tourism produces a little under a tenth of Mexico's economy, back to its pre-pandemic share. Most of the money comes from Mexicans travelling in their own country.

8.3% 2008 8.5% 2009 8.4% 2010 8.2% 2011 8.2% 2012 9.0% 2013 8.9% 2014 8.8% 2015 8.5% 2016 8.5% 2017 8.5% 2018 8.6% 2019 6.9% 2020 7.8% 2021 8.7% 2022 8.5% 2023 8.7% 2024
View data table
Tourism GDP as a share of Mexico's GDP, 2008 to 2024, in per cent, all on the 2018 base year.
PeriodValue
20088.3%
20098.5%
20108.4%
20118.2%
20128.2%
20139.0%
20148.9%
20158.8%
20168.5%
20178.5%
20188.5%
20198.6%
20206.9%
20217.8%
20228.7%
20238.5%
20248.7%
Tourism GDP as a share of Mexico's GDP, 2008 to 2024, in per cent, all on the 2018 base year. (INEGI (tourism satellite account), Dec 2025)
  • Tourism GDP was MXN 2,713,120 million at current prices in 2024. (INEGI (tourism satellite account), Dec 2025)
  • Tourism grew 2.5% in real terms in 2024, against 1.3% for the whole economy. (INEGI (tourism satellite account), Dec 2025)
  • Tourism's share of GDP peaked at 9.0% in 2013 in the series from 2008, was 8.6% in 2019 and fell to 6.9% in 2020. (INEGI (tourism satellite account), Dec 2025)
  • Passenger transport produced MXN 571,816 million of tourism GDP in 2024, accommodation MXN 568,815 million, restaurants and bars MXN 413,762 million and crafts and other goods MXN 342,399 million. (INEGI (tourism satellite account), Dec 2025)
  • Paid tourism jobs rose 3.5% from 2,832,050 in 2023. (INEGI (tourism satellite account), Dec 2025)
  • Restaurants, bars and nightclubs provided 679,178 tourism jobs in 2024, down 1.2%, passenger transport 669,907 and accommodation 409,974, up 5.0%. (INEGI (tourism satellite account), Dec 2025)
  • Residents spent MXN 3,739,481 million on tourism in Mexico in 2024 and foreign visitors MXN 767,577 million, or 17.0%, up from 16.2% in 2023. (INEGI (tourism satellite account), Dec 2025)
  • Tourism spending in and from Mexico totalled MXN 4,796,438 million in 2024, including MXN 289,380 million (6.0%) spent by Mexicans abroad. (INEGI (tourism satellite account), Dec 2025)
  • Of residents' tourism spending in 2024, 40.6% was on trips for other reasons such as family visits, 28.6% on holidays, 13.8% before the trip, 11.7% on day trips and 5.4% on business. (INEGI (tourism satellite account), Dec 2025)
  • Foreign visitors put 78.4% of their spending into holidays, 12.7% into trips for other reasons, 6.5% into day trips and 2.4% into business. (INEGI (tourism satellite account), Dec 2025)

Tourism GDP is the value added directly by tourism in the satellite account, not knock-on effects, so it is smaller than total-impact estimates. 2024 is the latest year; INEGI is due to publish 2025 in December 2026. Jobs are paid job positions, not people, and are a different measure from survey counts of people working in tourism. Spending figures are in current pesos. Shares by purpose are shares of spending, not of trips.

Which airports do visitors to Mexico fly into?

Mexico City's main airport handles the most passengers, but Cancún handles more international passengers. Cancún's traffic fell in 2025 and again in 2026, and Los Cabos and Puerto Vallarta also fell in 2026, while Monterrey and Mérida grew.

19.60m 2015 21.42m 2016 23.60m 2017 25.20m 2018 25.48m 2019 12.26m 2020 22.32m 2021 30.34m 2022 32.75m 2023 30.41m 2024 29.35m 2025
View data table
Passengers at Cancún International Airport, 2015 to 2025, in millions.
PeriodValue
201519.60m
201621.42m
201723.60m
201825.20m
201925.48m
202012.26m
202122.32m
202230.34m
202332.75m
202430.41m
202529.35m
Passengers at Cancún International Airport, 2015 to 2025, in millions. (ASUR, Nov 2026)
  • Cancún's 2025 total was 19,464,554 international and 9,880,984 domestic passengers, down from 30,411,520 in 2024. (ASUR, Nov 2026)
  • Cancún's busiest year was 2023, with 32,750,413 passengers. It handled 25,481,989 in 2019. (ASUR, Nov 2026)
  • Cancún handled 22,776,094 passengers in January to October 2026, down 6.1%, and international traffic fell 6.7% to 14,879,481. (ASUR, Nov 2026)
  • Mexico City International Airport handled 44,605,576 commercial passengers in 2025, down 1.7%. International passengers rose 2.1% to 17,482,146 while domestic fell 4.0%. (AICM, Jan 2026)
  • Mexico City airport handled 50,308,049 passengers in 2019. (AICM, 2020)
  • Guadalajara airport served 18.7 million passengers in 2025, 68% on domestic flights. Los Cabos served 7.5 million, 62% international, and Puerto Vallarta 6.9 million, 45% domestic. (GAP, 2026)
  • In January to September 2026, Los Cabos passengers fell 5.6% to 5,351.2 thousand and Puerto Vallarta's fell 12.3% to 4,540.2 thousand, with its international traffic down 19.4%. Guadalajara rose 4.2%. (GAP, Oct 2026)
  • Monterrey airport handled 15,623,275 passengers in 2025, up 15.0%, including 2,531,150 international passengers. (OMA, Jan 2026)
  • On the Pacific coast, Mazatlán handled 1,736,208 passengers in 2025, down 7.1%, Zihuatanejo 733,616 and Acapulco 684,452, up 13.8%. (OMA, Jan 2026)
  • Mérida airport handled a record 3,939,692 passengers in 2025, against 2,790,649 in 2019. Oaxaca handled 1,864,967, up from 1,196,245 in 2019, and Huatulco 801,803. (ASUR, Nov 2026)
  • ASUR's nine Mexican airports handled 40,595,729 passengers in 2025, below their 2023 peak of 43,467,984. (ASUR, Nov 2026)

Airport figures count passenger movements (arrivals and departures), including Mexican residents, so they are not visitor counts. Each operator counts slightly differently: ASUR excludes transit and general aviation, Mexico City counts commercial passengers and OMA counts terminal passengers. The GAP annual figures are rounded. Mexico City's second airport (AIFA) is not included.

How many tourists visit Cancún, Tulum and the Mexican Caribbean?

The Mexican Caribbean draws about a fifth more tourists than before the pandemic, but numbers have fallen since a 2023 peak. Cancún and the Riviera Maya take most of them, and Tulum has fallen two years running.

  1. 1 Cancún 7.26m
  2. 2 Riviera Maya (rest) 4.66m
  3. 3 Tulum 1.68m
  4. 4 Playa del Carmen 1.65m
  5. 5 Costa Mujeres 1.23m
  6. 6 Cozumel 0.99m
  7. 7 Puerto Morelos 0.94m
  8. 8 Chetumal 0.60m
  9. 9 Holbox 0.50m
Tourists by Quintana Roo destination in 2025. The Riviera Maya is split into Playa del Carmen, Tulum and the rest of the coast. (SEDETUR Quintana Roo, Mar 2026)
  • Cancún received 7,261,039 tourists in 2025, down from 7,467,678 in 2024. (SEDETUR Quintana Roo, Mar 2026)
  • The Riviera Maya received 7,979,405 tourists in 2025: 1,645,198 in Playa del Carmen, 1,679,190 in Tulum and 4,655,017 along the rest of the coast. Tulum had 1,773,767 in 2024. (SEDETUR Quintana Roo, Mar 2026)
  • Costa Mujeres received 1,229,048 tourists, the only destination to grow in 2025, Cozumel 993,086, Holbox 500,345 and Bacalar 251,995. (SEDETUR Quintana Roo, Mar 2026)
  • The state counted 16,753,844 tourists in 2019 and 8,830,917 in 2020. Cancún had 6,006,822 in 2019 and Tulum 1,274,948. (SEDETUR Quintana Roo, 2023)
  • Tourist numbers peaked at 21,084,629 in 2023. (SEDETUR Quintana Roo, 2024)
  • In January to July 2026 the state counted 11,642,427 tourists, down 3.6%, and its airport passengers fell 6.33%. (SEDETUR Quintana Roo, Sep 2026)
  • The state estimates tourists spent US$18.0 billion there in 2025, and 64.4% of its tourists came from abroad. (SEDETUR Quintana Roo, Sep 2026)
  • By market, 36.6% of the state's tourists in 2025 came from the US, 35.6% from Mexico, 10.9% from Canada, 2.4% from the UK and 1.7% from Argentina. (SEDETUR Quintana Roo, Mar 2026)
  • Tulum's airport handled 1,244,661 passengers in 2025, 658,049 of them international. The state's four airports handled 31,661,229, down 3.45%. (SEDETUR Quintana Roo, Mar 2026)
  • Tren Maya stations in Quintana Roo recorded 1,121,353 boardings and alightings in 2025, 97,315 of them by international passengers. (SEDETUR Quintana Roo, Mar 2026)
  • About 92,783 tonnes of sargassum seaweed were collected on the Quintana Roo coast in 2025, a record, by the navy, the state, businesses and residents. (SEMAR, Jan 2026)
  • The navy reported 266,043 tonnes of sargassum collected at the state's seven ports from 2019 to June 2025, and 7,545 metres of barriers at Puerto Morelos, Playa del Carmen, Tulum and Mahahual. (SEMAR, Jun 2025)

These are the state tourism ministry's estimates from several sources. They count overnight tourists in hotels and other lodging, Mexican and foreign, and exclude cruise visitors, so they are not comparable with national international arrivals. 2025 figures are preliminary. Each year is taken from that year's December report. Spending is a state estimate, not GDP. Airport and Tren Maya figures count passenger movements. Sargassum is the wet weight collected, not the amount that reached the coast.

How full are hotels in Cancún and the Riviera Maya?

Hotels in the Mexican Caribbean were about seven-tenths full in 2025, down for the second year running, while the number of hotel rooms kept growing. Tulum has seen the steepest fall.

  1. 1 Costa Mujeres 78.5%
  2. 2 Cancún 72.8%
  3. 3 Riviera Maya 71.5%
  4. 4 Playa del Carmen 70.8%
  5. 5 Tulum 69.1%
  6. 6 Cozumel 67.5%
  7. 7 Isla Mujeres 65.6%
  8. 8 Holbox 62.4%
  9. 9 Bacalar 57.2%
  10. 10 Mahahual 48.1%
Average hotel occupancy by Quintana Roo destination, 2025. (SEDETUR Quintana Roo, Mar 2026)
  • Hotel occupancy averaged 71.3% across Quintana Roo in 2025: 72.8% in Cancún, 71.5% in the Riviera Maya, 70.8% in Playa del Carmen and 69.1% in Tulum. (SEDETUR Quintana Roo, Mar 2026)
  • Costa Mujeres had the highest occupancy in 2025, 78.5%, and Mahahual the lowest, 48.1%. Cozumel averaged 67.5% and Holbox 62.4%. (SEDETUR Quintana Roo, Mar 2026)
  • In 2024 occupancy averaged 74.7% across the state, 76.1% in Cancún and 75.3% in Tulum. In December 2024 the state had 135,430 hotel rooms in 1,474 hotels. (SEDETUR Quintana Roo, 2025)
  • In 2023 Cancún's occupancy was 78.5%, the Riviera Maya's 77.4% and Tulum's 74.9%. (SEDETUR Quintana Roo, 2024)
  • In January to July 2026 occupancy averaged 71.5%: 74.4% in Cancún, 70.7% in the Riviera Maya and 63.7% in Tulum. (SEDETUR Quintana Roo, Sep 2026)
  • Quintana Roo had 139,949 hotel rooms in 1,481 hotels in December 2025, and 72.2% of the rooms (101,076) were five-star. The Riviera Maya had 47,639 rooms, Cancún 47,344 and Tulum 11,993. (SEDETUR Quintana Roo, Mar 2026)
  • In December 2022 the state had 127,399 hotel rooms in 1,331 hotels, including 43,109 in Cancún. (SEDETUR Quintana Roo, 2023)

Occupancy comes from hotel associations, the state promotion board and municipal tourism offices, as compiled by the state; it is not SECTUR's national hotel monitoring, which may differ. Room counts cover hotels only, not short-term rentals. We could not obtain comparable official occupancy for Los Cabos or Puerto Vallarta, so they are not shown. 2025 and 2026 figures are preliminary.

How many cruise passengers visit Mexico?

Cruise landings rose in 2025 and again in 2026, after the new cruise passenger fee started, and Cozumel is by far the busiest port.

  1. 1 Cozumel 4.16m
  2. 2 Mahahual (Costa Maya) 2.11m
  3. 3 Ensenada 1.22m
  4. 4 Cabo San Lucas 0.91m
  5. 5 Puerto Vallarta 0.46m
  6. 6 All other ports 0.97m
Cruise passengers by Mexican port, January to November 2025, port authority figures. (ASIPONA Ensenada, Dec 2025)
  • Cruise passengers made 10,152,001 landings in 2024. (INEGI (visitor survey 2025), Feb 2026)
  • Cruise landings rose 303.4% to 7,075,161 in 2022 as ships returned after the pandemic. (INEGI (visitor survey 2022), Feb 2023)
  • Cruise landings fell 71.6% to 2,580,373 in 2020. (INEGI (visitor survey 2020), Feb 2021)
  • In January to August 2026, cruise passengers made 8,232,820 landings, up 13.5%, and spent US$716.4 million, up 17.3%, or US$87.02 each. (Banxico (travellers account), Nov 2026)
  • Mexico counted 8.0 million cruise passengers in 2017, under the earlier central bank method. (SECTUR (2017 results), Feb 2018)
  • In January to November 2025, Mexican ports received 9,827,919 cruise passengers. Cozumel took 4,155,724 (42%) on 1,137 ship calls and Mahahual (Costa Maya) 2,111,229 on 503 calls. (ASIPONA Ensenada, Dec 2025)
  • Cozumel received 3,620,737 cruise passengers and 1,294,505 crew in 2025 on migration records, and Mahahual 2,067,810 passengers. Quintana Roo received 5,688,547 passengers, or 7,702,837 with crew. (SEDETUR Quintana Roo, Mar 2026)
  • Progreso, the cruise port for Mérida, received 470,652 cruise passengers on 154 ship calls in 2025, up from 317,579 on 105 calls in 2024. (ASIPONA Progreso, Jan 2026)

INEGI counts a landing at each port, so a passenger who calls at Cozumel and Costa Maya counts twice. The two Cozumel figures measure different things: the state's 3.62 million is passengers only for the full year, from migration records, while the port system's 4.16 million covers January to November and appears to include crew or use a different basis. The port table is not a full year; a full-year 2025 port total was not available from an official source.

Which archaeological sites and museums get the most visitors?

Chichén Itzá has overtaken Teotihuacan as Mexico's busiest ruin, and Teotihuacan is still about half its 2019 level. The National Museum of Anthropology in Mexico City draws more visitors than any archaeological site.

  1. 1 Chichén Itzá 2.18m
  2. 2 Teotihuacan 1.79m
  3. 3 Tulum 1.03m
  4. 4 Monte Albán 0.42m
  5. 5 Palenque 0.32m
  6. 6 Uxmal 0.28m
  7. 7 Chacchoben 0.24m
  8. 8 Cobá 0.19m
Mexico's most visited archaeological sites, 2025. (INAH, Nov 2026)
  • Teotihuacan, near Mexico City, had 1,785,275 visits in 2025 and Tulum 1,031,443. (INAH, Nov 2026)
  • In 2019 Teotihuacan was the most visited site, with 3,459,528 visits, ahead of Chichén Itzá on 2,365,554 and Tulum on 1,996,544. (INAH, Nov 2026)
  • In 2024 Chichén Itzá had 2,248,197 visits, Teotihuacan 1,622,018 and Tulum 1,245,294. (INAH, Nov 2026)
  • INAH sites recorded 21,430,245 visits in 2025: 9,900,450 at archaeological zones and 11,529,795 at museums. Foreign visitors made 4,901,032 of them, or 22.9%. (INAH, Nov 2026)
  • The National Museum of Anthropology had 5,048,893 visits in 2025, Chapultepec Castle 2,676,373 and the Templo Mayor Museum 513,006. (INAH, Nov 2026)
  • Monte Albán in Oaxaca had 416,675 visits in 2025, Palenque 320,851, Uxmal 277,447, Chacchoben 237,039, Cobá 191,815 and Ek Balam 149,765. (INAH, Nov 2026)
  • In January to October 2026, INAH sites recorded 16,456,636 visits: 1,435,863 at Chichén Itzá, 1,275,499 at Teotihuacan, 580,729 at Tulum and 3,893,011 at the anthropology museum. (INAH, Nov 2026)

Visits are recorded at INAH ticket offices and include free entries, such as Sundays for Mexican residents. The database is live and figures can change; 2026 figures are provisional and October may be incomplete. The Teotihuacan figure includes its site museum.

When is Mexico busiest, and when does it rain?

December 2025 was the busiest month for visitor entries in at least two years, and the Caribbean coast is fullest from January to March. September is the quietest month at the beach resorts. In Mexico City most of the rain falls from June to September.

80.6% Jan 81.3% Feb 82.5% Mar 74.4% Apr 70.4% May 73.4% Jun 74.8% Jul 59.4% Aug 59.3% Sep 64.6% Oct 74.9% Nov 77.9% Dec
View data table
Hotel occupancy in Cancún by month, 2025.
PeriodValue
Jan80.6%
Feb81.3%
Mar82.5%
Apr74.4%
May70.4%
Jun73.4%
Jul74.8%
Aug59.4%
Sep59.3%
Oct64.6%
Nov74.9%
Dec77.9%
Hotel occupancy in Cancún by month, 2025. (SEDETUR Quintana Roo, Mar 2026)
  • Mexico recorded 10,132,885 visitor entries in December 2025, up 12.3%, and 5,218,693 of them were tourists. (INEGI (visitor survey 2025), Feb 2026)
  • Cancún airport's busiest month in 2025 was March, with 2,936,470 passengers, and its quietest September, with 1,758,719. International passengers fell from 2,142,355 to 962,546. (ASUR, Nov 2026)
  • Mexico City airport was busiest in July 2025 (4,019,650 passengers) and quietest in February (3,247,323). International traffic peaked in July (1,639,154) and December (1,627,740). (AICM, Jan 2026)
  • Tulum's hotels were 84.0% full in February 2025 and 53.4% in September. (SEDETUR Quintana Roo, Mar 2026)
  • Cozumel's busiest cruise month in 2025 was December, with 491,100 passengers, followed by January (389,756). September was the quietest, with 199,703. (SEDETUR Quintana Roo, Mar 2026)
  • Ensenada's busiest cruise month in January to November 2025 was October (135,209 passengers) and its quietest February (81,065). (ASIPONA Ensenada, Dec 2025)
  • Mexico City gets 655.2 mm of rain a year, and 498.6 mm of it falls from June to September. July averages 133.2 mm over 16.5 rain days and December 2.3 mm. (WMO climate normals, 2023)
  • Mexico City's average daily high peaks at 26.6°C in April and is lowest in January, at 20.8°C, when nights average 8.1°C. (WMO climate normals, 2023)
  • Monterrey's average daily high is 36.1°C in August and 35.7°C in June. September is its wettest month, with 199.7 mm of its 666.6 mm a year. (WMO climate normals, 2023)

Visitor entries in December include many same-day border trips. Airport figures are passenger movements and include residents. Hotel occupancy is the state's hotel-association figure. Climate figures are 1991-2020 averages from Mexico's national weather service, as submitted to the WMO; a rain day has 0.1 mm or more. Official averages for Cancún, Los Cabos and Oaxaca were not available, so the beach resorts' weather is not covered here.

How many homicides are recorded in Quintana Roo and other tourist states?

Recorded homicide victims fell in 2025, nationally and in Quintana Roo. Quintana Roo recorded its lowest count since 2016.

232 2015 165 2016 359 2017 774 2018 778 2019 649 2020 651 2021 630 2022 722 2023 676 2024 291 2025
View data table
Victims of intentional homicide recorded in Quintana Roo, 2015 to 2025.
PeriodValue
2015232
2016165
2017359
2018774
2019778
2020649
2021651
2022630
2023722
2024676
2025291
Victims of intentional homicide recorded in Quintana Roo, 2015 to 2025. (SESNSP, Sep 2026)
  • Mexico recorded 23,612 victims of intentional homicide in 2025, down from 30,060 in 2024 and 34,722 in 2019. (SESNSP, Oct 2026)
  • The national monthly count fell through 2025, from 2,381 victims in January to 1,656 in December. (SESNSP, Oct 2026)
  • Quintana Roo, home of Cancún and Tulum, recorded 291 victims in 2025. Baja California Sur, home of Los Cabos, recorded 131 and Yucatán 35. (SESNSP, Oct 2026)
  • Mexico City recorded 857 victims in 2025, Jalisco 1,196, Nuevo León 726 and Oaxaca 875. (SESNSP, Oct 2026)
  • Quintana Roo recorded 676 victims in 2024, 778 in 2019 and 232 in 2015. (SESNSP, Sep 2026)

Figures are victims of intentional homicide (homicidio doloso) in criminal investigation files opened by state prosecutors. Counts depend on how each prosecutor classifies cases. INEGI's death-certificate statistics are a separate measure and give higher numbers. Counts are state-wide, not for resort areas, and are not rates. Annual Quintana Roo totals are our sums of the monthly state data. A new registry from 2026 is not directly comparable with this series.

What did the 2026 World Cup bring to Mexico's host cities?

SECTUR's figures for the three host cities show millions of travellers, mostly day visitors, and busy hotels. Air arrivals from the US fell in the tournament month while farther markets rose.

  1. 1 Mexico City 4.4m
  2. 2 Guadalajara 2.3m
  3. 3 Monterrey 1.1m
Travellers to the three Mexican host cities, 8 June to 19 July 2026, in millions, on SECTUR's estimates. (SECTUR (World Cup estimate), Jul 2026)
  • SECTUR estimates tourism spending of MXN 42,276 million in the host cities between 8 June and 19 July 2026, total economic spending of MXN 65,000 million and 130,900 jobs. (SECTUR (World Cup estimate), Jul 2026)
  • Mexico City received 4.4 million travellers, 1.9 million tourists and 2.5 million day visitors, who spent MXN 25,865 million, 41% more than in the same weeks of 2025. (SECTUR (World Cup estimate), Jul 2026)
  • Guadalajara received 2.3 million travellers (918,000 tourists), who spent MXN 11,411 million. Monterrey received 1.1 million (490,000 tourists), who spent about MXN 5,000 million. (SECTUR (World Cup estimate), Jul 2026)
  • Host-city hotels averaged 66% occupancy during the tournament and 85% to 90% on match days, and average room rates rose 51.5%. (SECTUR (World Cup estimate), Jul 2026)
  • Host-city airports handled 6.4 million passengers, 4.2 million on domestic flights and 2.2 million on international flights, and FIFA Fan Festivals drew more than 6.7 million people. (SECTUR (World Cup estimate), Jul 2026)
  • In June 2026, 1,602,621 foreign tourists arrived by air. Arrivals from the US fell 12.1% to 1,174,871, while Japan rose 131.7%, Colombia 74.4% and South Korea 46.7%. (SECTUR (2026 air arrivals), Aug 2026)
  • Foreign air arrivals in June 2026 rose 42.2% at Monterrey airport, 10.6% at Mexico City and 6.2% at Guadalajara. (SECTUR (2026 air arrivals), Aug 2026)

The World Cup figures are SECTUR's estimates for the three host cities, compiled from state tourism offices, hotel monitoring, business groups, short-term rental data and airports. They include Mexican residents and day visitors, so they are not foreign arrivals, and the release does not give a method for the spending figures. SECTUR gives the hotel rise as 13% on 2025 without saying whether that is per cent or points. June air arrivals are migration records of foreign tourists only.

What fees do visitors pay, and what are Mexico's tourism targets?

Foreign tourists pay a federal non-resident fee, and cruise passengers have paid a reduced version since July 2025 that rises in steps to 2030. The government aims to make Mexico the world's fifth most visited country.

US$5 Jul 2025-Jul 2026 US$10 Aug 2026-Jun 2027 US$15 Jul 2027-Jul 2028 US$21 Aug 2028-Sep 2030
View data table
The cruise passenger fee by period, in US dollars charged at the peso exchange rate.
PeriodValue
Jul 2025-Jul 2026US$5
Aug 2026-Jun 2027US$10
Jul 2027-Jul 2028US$15
Aug 2028-Sep 2030US$21
The cruise passenger fee by period, in US dollars charged at the peso exchange rate. (DOF (cruise fee decree), Jun 2025)
  • Cruise passengers pay the fee on first entry from 1 July 2025, cut to the peso equivalent of US$5 until 31 July 2026, US$10 from 1 August 2026 to 30 June 2027, US$15 from 1 July 2027 to 31 July 2028 and US$21 from 1 August 2028 to 30 September 2030. (DOF (cruise fee decree), Jun 2025)
  • Cruise passengers who re-enter Mexico on the same voyage receive a full credit for the fee. (DOF (cruise fee decree), Jun 2025)
  • The tourism sector programme for 2025-2030 aims to make Mexico the fifth most visited country in the world. (DOF (tourism sector programme), Sep 2025)

The federal non-resident fee is the migration fee for visitors without permission to work, set in article 8, section I of the Federal Duties Law. State visitor taxes, such as Quintana Roo's, are separate and not covered here. The cruise amounts are dollar factors multiplied by the latest published exchange rate, applied as a reduction of the full fee. Targets are cumulative from a 2024 base unless stated, and the programme's indicator table sets no target for total arrivals or receipts.

Glossary

INEGI
The National Institute of Statistics and Geography, which runs the international visitor survey and the tourism satellite account.
Banxico
The Bank of Mexico, the central bank. It ran the visitor count until 2018 and publishes INEGI's survey results in its statistics tables.
SECTUR
The federal Ministry of Tourism. It publishes air arrivals from migration records and its own estimates.
SEDETUR
The Quintana Roo state tourism ministry, which publishes estimates for Cancún, the Riviera Maya and Tulum.
ASUR, GAP and OMA
The three listed airport groups. ASUR runs Cancún and the southeast, GAP Guadalajara, Los Cabos and Puerto Vallarta, and OMA Monterrey and northern and Pacific airports.
AICM
Mexico City International Airport.
INAH
The National Institute of Anthropology and History, which runs archaeological sites and national museums.
ASIPONA
The port administrations of the national port system, run under the navy.
SEMAR
The Ministry of the Navy, which leads sargassum collection.
SESNSP
The executive secretariat of the national public security system, which publishes recorded crime figures.
DOF
The Official Gazette of the Federation, where laws, decrees and programmes are published.
International tourist
A visitor from abroad who stays at least one night in Mexico.
Border tourist
An international tourist who stays overnight within the northern or southern border strip.
Same-day visitor
A visitor who does not stay the night, such as a border day-tripper or a cruise passenger.
Tourism GDP
The value added directly by tourism, measured by INEGI's tourism satellite account.

Methodology and sources

Figures come from Mexico's official producers: INEGI for visitor numbers, spending and the tourism economy, each labelled by release; the Bank of Mexico for the latest year-to-date tables; SECTUR for air arrivals from migration records, its World Cup estimates and earlier central bank results; the Official Gazette for fees and targets; airport groups and port authorities for traffic; INAH for archaeological sites; the Quintana Roo tourism ministry for Cancún and the Mexican Caribbean; the navy for sargassum; SESNSP for recorded homicides; and WMO climate normals for weather. Each figure links to the document that carries it, with the date. INEGI revises its figures a year later, so each year is quoted from one release only, and charts use first releases throughout. The survey moved from the central bank to INEGI in August 2018 and was redesigned in January 2026. National, migration-record and state counts measure different things and are never added or compared. Where we calculated a figure, the note says so. The page is reviewed monthly and the date is shown at the top.