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Italy Tourism Statistics for November 2026
Italy received 61.4 million international overnight visitors in 2025, up 6.3% on 2024, who spent a record €56.7 billion — and visitor numbers in January–July 2026 were running 7.8% higher. Germany is the largest market, with 9.4 million overnight visitors and €8.8 billion of spending, and tourism accounted for 9.6% of GDP in 2023 including indirect effects.
How many people visit Italy, where they come from, what they spend and where they go — the latest official figures, compiled from official statistics — full sources are listed at the bottom of the page. Headline numbers are for 2025, the most recent full year, with 2026 year-to-date where available. Visitor numbers come from the border survey of travellers; nights in hotels and other accommodation are a separate measure, shown further down.
Inbound visitors
International visitors to Italy
Italy received 61.4 million international overnight visitors in 2025, up 6.3% on 2024 — though still below the 65.0 million recorded in 2019. Including 30.8 million day-trippers, foreign travellers made 92.2 million trips to Italy. 2026 is running 7.8% ahead so far.
View data table
| Period | Value | Note |
|---|---|---|
| 2019 | 65.0m | pre-pandemic |
| 2020 | 25.4m | pandemic |
| 2021 | 26.9m | |
| 2022 | 49.9m | |
| 2023 | 57.4m | |
| 2024 | 57.8m | |
| 2025 | 61.4m | latest |
International overnight visitors from the border survey of travellers. Each trip is counted, so a person who visits twice appears twice; day-trippers are excluded. The survey was suspended from March to June 2020, so that year partly relies on other sources. 2026 so far: 38.6 million overnight visitors in January–July, 7.8% ahead of the same months of 2025 (provisional).
Visitor spending
What international visitors spend
International visitors spent a record €56.7 billion in Italy in 2025, up 4.6% on 2024 (3.1% after inflation). Nearly two-thirds of the increase came from visitors who travelled for the Jubilee in Rome. Spending in January–July 2026 reached €34.2 billion, up a further 5.0%. Figures are nominal.
View data table
| Period | Value | Note |
|---|---|---|
| 2019 | €44.3bn | pre-pandemic |
| 2020 | €17.3bn | pandemic |
| 2021 | €21.3bn | |
| 2022 | €44.3bn | |
| 2023 | €51.7bn | |
| 2024 | €54.2bn | |
| 2025 | €56.7bn | record |
Spending by all international travellers, including €2.1 billion by day-trippers in 2025; international fares to and from Italy are excluded. 2026 so far: €34.2bn in January–July, 5.0% ahead of the same months of 2025 (provisional).
Source markets
Where Italy's visitors come from
Germany is Italy’s largest market by both spending (€8.8 billion in 2025) and overnight visitors (9.4 million). The United States ranks second by spending despite far fewer visitors, because Americans stay longer (10.2 nights on average) and spend more per night. Bars show 2025 spending for the ten biggest-spending markets; the muted figure is overnight visitors.
Spending includes day-trippers; visitor counts are overnight visitors only. Markets are ranked by 2025 spending.
Why they come
Purpose of visit
Two-thirds of international visitor spending in Italy is on holidays, and holiday spending rose 12.2% in 2025. Business travel spending fell by a fifth (−20.3%). Shares below are of 2025 spending, not of visitor numbers.
- Holidays 67%
- Visiting friends & relatives 12%
- Business 11%
- Other personal reasons 9%
Shares of €56.7bn total spending in 2025, all international travellers including day-trippers.
Seasonality
When they visit
International tourism peaks in summer: the July–September quarter brought 34.5% of 2025’s overnight visitors, and July (7.8 million) was the busiest month — about two and a half times January (3.1 million).
View data table
| Period | Value | Note |
|---|---|---|
| Q1 | 10.2m | Jan–Mar |
| Q2 | 17.9m | Apr–Jun |
| Q3 | 21.2m | Jul–Sep |
| Q4 | 12.2m | Oct–Dec |
International overnight visitors by quarter, 2025, from the official monthly series (border-survey basis).
Attractions
Italy's most-visited attractions
The Colosseum archaeological park — the Colosseum, Roman Forum and Palatine Hill — is Italy’s most-visited cultural site by far, with 14.7 million visits in 2024, almost three times the Uffizi Galleries in Florence. Figures are official 2024 counts for paid state-run sites, the latest published; 2025 site-level figures had not been released at the time of review.
2024 visitors, all visitors (domestic and international). State-run sites only: the Vatican Museums (in Vatican City), civic museums and churches are not included.
Accommodation
Hotels & occupancy
Italian hotels and other accommodation recorded 481 million guest nights in 2025 on a like-for-like basis — more than 535 million including private holiday rentals counted for the first time — and foreign guests accounted for 55.3% of them. Foreign guests’ nights rose 4.3% on 2024 (provisional). This measure counts check-ins at each establishment rather than trips into the country, so it is not comparable with the visitor figures above.
Economic impact
Tourism in Italy's economy
Tourism contributed 9.6% of Italy’s GDP in 2023 (€206.4 billion) once indirect effects on other industries are included; the direct contribution alone was 5.0% of GDP. The official tourism GDP and jobs figures refer to 2023, the latest available.
Visitors from abroad accounted for 37.5% of the €202.7 billion spent on tourism within Italy in 2023. In 2025 the Centre of Italy, boosted by the Jubilee in Rome, was the leading area for international visitor spending, with 28.8% of the total; spending in Lazio rose 19.2%. Job positions count jobs, not people.
At a glance
Fast facts
- 6.4 nights Avg. stay of international tourists (2025)
- €139 Avg. spend per night (2025)
- 92.2m International trips incl. day-trippers (2025)
- 1.4m Visitors who came for the Jubilee (2025)
- €21.6bn Spent on culture & art-city holidays (2025)
- #5 World ranking by tourism receipts (2025, provisional)
Questions
Frequently asked questions
How many tourists visit Italy each year?
Italy received 61.4 million international overnight visitors in 2025, up 6.3% on 2024 but still below the 65.0 million of 2019. Including day-trippers, foreign travellers made 92.2 million trips to Italy. 2026 is running 7.8% ahead so far (38.6 million overnight visitors in January–July).
How much do tourists spend in Italy?
International visitors spent a record €56.7 billion in 2025, up 4.6% on 2024, averaging €139 per night over an average stay of 6.4 nights. Spending in January–July 2026 was €34.2 billion, up a further 5.0%.
Which country sends the most tourists to Italy?
Germany, with 9.4 million overnight visitors and €8.8 billion of spending in 2025. The United States is the second-biggest market by spending (€6.6 billion), while the United Kingdom (6.6 million) and France (6.4 million) follow Germany for overnight visitors among the ten biggest-spending markets.
What is Italy's most-visited attraction?
The Colosseum archaeological park in Rome, with 14.7 million visits in 2024 (the latest official count), ahead of the Uffizi Galleries in Florence (5.29 million), Pompeii (4.27 million) and the Pantheon (4.09 million).
When is Italy's peak tourist season?
Summer. The July–September quarter brought 34.5% of 2025’s international overnight visitors, and July was the busiest month with 7.8 million — about two and a half times January (3.1 million).
How important is tourism to the Italian economy?
Tourism generated €206.4 billion, or 9.6% of GDP, in 2023 including indirect effects (5.0% directly), and accounted for 4.3 million job positions — 14.4% of the total. International tourism also earned Italy a €22.7 billion trade surplus in 2025.
Using these figures?
Cite this page
Journalists, researchers and bloggers are welcome to use the statistics on this page. Please credit Italy Tourism Statistics and link to this page.
Italy Tourism Statistics (2026). Visitors, spending and trends. Last reviewed 1 November 2026. https://www.globaltourismstatistics.com/italy
<a href="https://www.globaltourismstatistics.com/italy">Italy Tourism Statistics</a> Notes & sources
Methodology & sources
This page compiles publicly available official statistics; the sources for every figure are listed below. Key caveats:
- Latest data. Visitor, spending, market, purpose and seasonality figures are for 2025 from the Banca d’Italia international tourism survey (annual report of 26 June 2026; monthly tables final for 2025). 2026 year-to-date figures cover January–July and are provisional (monthly tables updated 13 October 2026). Accommodation nights are ISTAT figures for 2025. Tourism GDP and jobs come from ISTAT’s Tourism Satellite Account for 2023, the latest edition (December 2025). Attraction counts are the Ministry of Culture’s 2024 figures, as 2025 site-level data had not been published at the time of review.
- Two measures of visitors. Italy publishes two different visitor counts. The Banca d’Italia border survey interviews and counts travellers at road, rail, air and sea crossings; it counts trips (a person visiting twice counts twice), separates overnight visitors from day-trippers, and covers every kind of stay, including with friends and relatives. ISTAT’s accommodation statistics count check-ins and nights at hotels and other establishments, so a tourist touring three cities is counted three times, while stays with friends or in private homes are not covered. The headline figures on this page use the border survey; the two measures are never combined in one chart.
- Accommodation series break. From 2025 ISTAT also counts nights in private holiday rentals not run as businesses, which lifts the 2025 total above 535 million. The like-for-like figure, comparable with earlier years, is 481 million. The 4.3% rise in foreign guests’ nights is from ISTAT’s provisional quarterly release of March 2026.
- Nominal values and earlier years. Spending figures are in cash terms; the 3.1% real-terms growth for 2025 is Banca d’Italia’s own deflated estimate. The survey was suspended from March to June 2020, when estimates relied on alternative sources. 2019–2022 overnight-visitor figures are from the final monthly tables for those years. Purpose-of-trip shares are calculated from Banca d’Italia’s published spending by purpose; the Jubilee estimate counts only visitors who said they would not otherwise have come.
- Attractions and rankings. Attraction figures cover paid state-run sites only (Ministry of Culture top 30); the Vatican Museums, located in Vatican City, and civic museums are excluded rather than estimated. The world ranking by receipts (5th, 3.4% share) is UN Tourism’s provisional 2025 ranking as cited by Banca d’Italia; no world ranking by arrivals is shown, as none was verified from an official source.
Primary sources
- Banca d’Italia — Indagine sul turismo internazionale — International tourism survey (border survey of travellers), 2025 results — spending, travellers, nights, markets and purpose (published 26 Jun 2026).
- Banca d’Italia — Turismo internazionale, monthly tables — Monthly spending and overnight travellers: 2025 final (14 Apr 2026); 2026 January–July provisional (updated 13 Oct 2026); 2019–2022 from the final monthly tables for 2021 and 2022.
- ISTAT — Flussi turistici, IV trimestre 2025 — Arrivals and nights in accommodation establishments, 2025 annual changes by residence (provisional, 9 Mar 2026).
- ISTAT — Dal Grand tour al turismo di massa — Nights in accommodation establishments 2025 (481m like-for-like; over 535m incl. non-business private rentals; 288m in hotels; 55.3% foreign) — published 17 Jul 2026.
- ISTAT — Conto satellite del turismo — Tourism Satellite Account for Italy, 2023 — tourism GDP (direct and indirect), job positions and internal tourism consumption (12 Dec 2025).
- Ministero della Cultura — Ufficio di Statistica — Musei, monumenti e aree archeologiche statali, Rilevazione 2024 — Tavola 8, top 30 paid state sites by visitors (published 12 May 2025); 2025 site figures not yet published as of 1 Nov 2026.
- UN Tourism (as cited by Banca d’Italia) — Provisional 2025 international tourism receipts ranking — Italy 5th worldwide, 3.4% market share.