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Australia Tourism Statistics for November 2026

Australia recorded 8.94 million short-term visitor arrivals in 2025, 8.1% more than in 2024 and 94% of the 2019 level. International visitors spent a record A$39.2 billion in Australia in 2025, and New Zealand was the largest market with 1.44 million arrivals. In January–August 2026 arrivals were 2.4% higher than a year earlier.

How many people visit Australia, where they come from, why they travel, what they spend and when they arrive, compiled from the latest official statistics. Full sources are listed at the bottom of the page. Arrival figures are for calendar year 2025, the most recent full year, with 2026 figures to August. Economic figures from the national tourism accounts cover financial years from July to June.

8.94m Short-term visitor arrivals 2025 · +8.1% · 94% of 2019
A$39.2bn International visitor spending in Australia 2025 · survey estimate · +19%
9.07m Arrivals in the latest 12 months Year to Aug 2026 · +5.7%
A$81.1bn Tourism GDP 2024-25 financial year · 2.9% of GDP
1.44m Visitors from New Zealand Largest market, 2025 · +3.0%

Inbound visitors

International visitors to Australia

Australia recorded 8.94 million short-term visitor arrivals in 2025, 8.1% more than the 8.27 million of 2024 and 94% of the 9.47 million of 2019. Arrivals fell to 246,240 in 2021, during the pandemic. In January–August 2026 there were 5.77 million arrivals, 2.4% more than in the same months of 2025.

9.47m 2019 pre-pandemic 1.83m 2020 pandemic 0.25m 2021 pandemic 3.69m 2022 7.19m 2023 8.27m 2024 8.94m 2025
View data table
Visits to Australia by year
PeriodValueNote
20199.47mpre-pandemic
20201.83mpandemic
20210.25mpandemic
20223.69m
20237.19m
20248.27m
20258.94m

Short-term visitor arrivals are overseas residents arriving for a stay of less than one year, counted per border crossing, so one person making two trips is counted twice. Figures are for calendar years and are sums of the published monthly figures; the 2025 total was 8,937,390. 2026 so far: 5,766,120 arrivals in January–August, against 5,632,410 in the same months of 2025. In the 12 months to August 2026 arrivals were 9,071,100, up 5.7%.

Visitor spending

International tourism consumption, financial years

International visitors consumed A$42.3 billion of goods and services in Australia in the 2024-25 financial year, 10.1% more than in 2023-24 and the highest level in the series. That was 14% above the A$37.1 billion of 2018-19, the last full year before the pandemic. A separate survey estimate puts spending in Australia by international visitors at a record A$39.2 billion in calendar 2025, up 19% on 2024.

A$37.1bn 2018-19 pre-pandemic A$28.0bn 2019-20 A$1.0bn 2020-21 pandemic A$5.6bn 2021-22 pandemic A$27.1bn 2022-23 A$38.4bn 2023-24 A$42.3bn 2024-25
View data table
Visitor spend in Australia by year
PeriodValueNote
2018-19A$37.1bnpre-pandemic
2019-20A$28.0bn
2020-21A$1.0bnpandemic
2021-22A$5.6bnpandemic
2022-23A$27.1bn
2023-24A$38.4bn
2024-25A$42.3bn

Each column is a financial year from July to June, in nominal Australian dollars, from the national tourism accounts. The 2024-25 figure includes A$7.57 billion of education services. The calendar-year survey estimate of A$39.2 billion for 2025 counts spending made in Australia only; including airfares and other spending outside Australia, total trip spend was A$55.7 billion. Visitors from China made up 29% of spending in Australia in 2025, the United Kingdom 7%, and New Zealand and the United States 6% each. In the 12 months to June 2026 spending in Australia was A$40.5 billion, up 16%.

Source markets

Where Australia's visitors come from

New Zealand was the largest market in 2025 with 1.44 million arrivals, 16.1% of the total, followed by China with 1.04 million and the United Kingdom with 758,290. Among the ten largest markets, the United Kingdom grew fastest, by 18.3%, and China by 16.7%. Bars show 2025 arrivals; the muted figure is the change on 2024.

  1. 1 New Zealand 1.44m · +3.0%
  2. 2 China 1.04m · +16.7%
  3. 3 United Kingdom 758,290 · +18.3%
  4. 4 United States 744,970 · +4.6%
  5. 5 India 451,530 · +1.8%
  6. 6 Singapore 443,710 · +6.2%
  7. 7 Japan 423,120 · +6.5%
  8. 8 South Korea 398,440 · +6.4%
  9. 9 Hong Kong 249,090 · +15.2%
  10. 10 Indonesia 242,080 · +8.0%

Markets are by country of residence, not nationality. The United Kingdom figure includes the Channel Islands and the Isle of Man. Arrivals from China in 2025 were 72% of the 1.44 million of 2019. In January–August 2026 arrivals from China rose 13.8% on a year earlier, to 821,050, while arrivals from New Zealand were 0.6% lower and from the United Kingdom 6.8% lower.

Why they come

Purpose of visit

Holidays were the main reason for 3.98 million visitor arrivals in 2025, 44.5% of the total and 10.2% more than in 2024. Visiting friends and relatives accounted for 2.96 million, a third of arrivals. Education brought 560,140 arrivals and business and conferences together 762,720.

8.94m visitors
  • Holiday 44.5%
  • Visiting friends and relatives 33.1%
  • Business and conferences 8.5%
  • Education 6.3%
  • Employment 4.1%
  • Other and not stated 3.6%

Shares are for 2025, based on 8,937,390 short-term visitor arrivals and the main reason for journey given on arrival. "Business and conferences" combines 486,190 business and 276,530 convention or conference arrivals. Shares add to slightly more than 100% because of rounding.

Seasonality

When they visit

December was the busiest month in 2025, with 1,036,660 short-term visitor arrivals, followed by November with 831,170 and February with 787,770. May was the quietest month with 611,180, and arrivals stayed below 700,000 a month from April to June and in September.

710k Jan 788k Feb 761k Mar 641k Apr 611k May quietest 625k Jun 743k Jul 753k Aug 697k Sep 741k Oct 831k Nov 1.04m Dec busiest
View data table
Australia inbound visits by quarter
PeriodValueNote
Jan710k
Feb788k
Mar761k
Apr641k
May611kquietest
Jun625k
Jul743k
Aug753k
Sep697k
Oct741k
Nov831k
Dec1.04mbusiest

Monthly short-term visitor arrivals for 2025; they add up to the annual 8,937,390. December 2025 was 9.7% above December 2024 and 96% of the 1,077,720 of December 2019. February 2026 brought 943,220 arrivals, 19.7% more than February 2025 and above the 927,240 of February 2019.

Economic impact

Tourism in Australia's economy

Tourism GDP was A$81.1 billion in the 2024-25 financial year (July 2024 to June 2025), up 3.8% in current prices and 2.9% of the whole economy. Visitors consumed A$211.1 billion of goods and services in Australia, A$168.8 billion of it by domestic visitors and A$42.3 billion by international visitors. Tourism accounted for 696,000 filled jobs, 4.4% of all filled jobs.

A$81.1bn Tourism GDP 2024-25 · +3.8% · 2.9% of GDP
A$211.1bn Total tourism consumption 2024-25 · domestic and international
696,000 Tourism filled jobs 2024-25 · +2.0% · 4.4% of all jobs

Tourism GDP measures only the direct contribution of tourism. Tourism value added was A$69.5 billion, and international visitors accounted for 22.9% of tourism GDP. For calendar 2025, a separate estimate puts total visitor spending at A$192.4 billion, up 6.5%, with 113 million domestic overnight trips. Australian residents made 12.55 million short-term trips abroad in 2025, counted as resident returns, more than the number of visitor arrivals.

At a glance

Fast facts

  • 16.1% Share of short-term visitor arrivals from New Zealand (2025)
  • 44.5% Share of visitors who came mainly for a holiday (2025)
  • 52.8% Share of visitors staying less than two weeks (2025)
  • 37.6% Share of visitors with New South Wales as their state of stay (2025)
  • A$6,392 Average tourism consumption per international visitor trip, including spending outside Australia (2024-25)
  • A$40.5bn International visitor spending in Australia, year to June 2026 (+16%)

Questions

Frequently asked questions

How many tourists visit Australia each year?

Australia recorded 8.94 million short-term visitor arrivals in 2025, 8.1% more than the 8.27 million of 2024 and 94% of the 9.47 million of 2019. In January–August 2026 there were 5.77 million arrivals, up 2.4% on a year earlier, and 9.07 million in the 12 months to August 2026.

How much do international tourists spend in Australia?

International visitors spent a record A$39.2 billion in Australia in 2025, up 19% on 2024, according to the survey of departing visitors. Including airfares and other spending outside Australia, total trip spend was A$55.7 billion. The national tourism accounts put international tourism consumption at A$42.3 billion in the 2024-25 financial year. In the 12 months to June 2026 spending in Australia was A$40.5 billion, up 16%.

Where do most tourists to Australia come from?

New Zealand, with 1.44 million arrivals in 2025 (up 3.0%), 16.1% of all short-term visitors. China was second with 1.04 million, then the United Kingdom with 758,290 and the United States with 744,970. Visitors from China made up 29% of international visitor spending in Australia in 2025.

What is the busiest month for tourism in Australia?

December. In 2025 it brought 1,036,660 short-term visitor arrivals, the most of any month, followed by November with 831,170. May was the quietest month with 611,180 arrivals.

How much does tourism contribute to Australia's economy?

Tourism GDP was A$81.1 billion in the 2024-25 financial year, 2.9% of the economy and 3.8% more than in 2023-24. Visitors consumed A$211.1 billion of goods and services, A$168.8 billion of it by domestic visitors. Tourism accounted for 696,000 filled jobs, 4.4% of all filled jobs.

Using these figures?

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Australia Tourism Statistics (2026). Visitors, spending and trends. Last reviewed 2 November 2026. https://www.globaltourismstatistics.com/australia

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Notes & sources

Methodology & sources

This page compiles publicly available official statistics from the Australian Bureau of Statistics (ABS) and Tourism Research Australia (TRA); the sources for every figure are listed below. Caveats:

  • Arrival figures come from the ABS Overseas Arrivals and Departures release for August 2026, published 13 October 2026, using the original (not seasonally adjusted) series. The ABS publishes monthly figures, rounded to the nearest ten; calendar-year totals (8,937,390 for 2025), the January–August totals (5,766,120 for 2026, 5,632,410 for 2025) and the 12-month total to August 2026 (9,071,100) are sums of those monthly figures.
  • Short-term visitor arrivals are overseas residents arriving in Australia for a stay of less than one year. The ABS counts movements, not persons. Country of residence and main reason for journey come from the incoming passenger card. Australian residents returning from trips abroad are counted separately as resident returns.
  • The calendar-year figure of A$39.2 billion is spend in Australia from the TRA International Visitor Survey for the year ending December 2025. The survey is based on about 30,000 interviews a year at airports and is weighted to Department of Home Affairs visitor numbers; it estimated 8.3 million trips in 2025, fewer than the border count. Total spend of A$55.7 billion also includes spending outside Australia, such as international airfares. The ABS Tourism Satellite Account figure (A$42.3 billion, 2024-25 financial year) measures international tourism consumption within Australia and includes education services. All values are nominal Australian dollars.
  • Tourism GDP, value added, consumption and filled jobs are from the ABS Tourism Satellite Account 2024-25, released 17 December 2025, for the financial year July 2024 to June 2025. It is the first edition to use TRA's new Domestic Tourism Statistics collection in place of the National Visitor Survey, and earlier years were backcast and revised, so comparisons with earlier editions need care. The calendar-2025 figures of A$192.4 billion in total visitor spending and 113 million domestic overnight trips are from the TRA annual benchmark report.
  • No official national accommodation occupancy series or attraction visitor counts are used, so those sections are omitted. The national tourism accounts for 2025-26 are due on 2 December 2026.

Primary sources